Marketing & Sales · Digital Marketing

Click-Through: Running a Digital Ad Campaign for Stoop Kicks

A 3-round digital marketing simulation where student teams manage a $500 ad budget for a Brooklyn sneaker reseller across Google, Meta, and TikTok — picking personas, setting media mix, configuring creative and compliance, then reallocating mid-flight based on CTR, CPC, CVR, and ROAS.

3 rounds Undergraduate English, Español
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Who it is for

An introductory simulation that assumes no prior knowledge of the subject, designed for undergraduate courses. It also works in vocational and high-school programmes and in onboarding sessions.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 3 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Primary Persona
  • Featured Products (pick up to 2)
  • Nike Dunk Low Panda — $160
  • Jordan 4 Bred — $240
  • New Balance 550 White/Green — $120
  • Yeezy 350 V2 — $280
  • Adidas Samba OG — $100
  • Travis Scott Jordan 1 — $1,400
  • Channel Budget Split (%) — must sum to 100
  • Creative Direction

What participants track

What participants follow on screen as the rounds go by:

  • Persona, Positioning, Initial Media Mix
  • Last Round — Channel Performance
  • ROAS by Round
  • Revenue by Channel

Subjects covered

Designed for courses in Digital Marketing.

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