Business

Cien Clientes Primero

A 90-minute, 4-round basic Express simulation on winning a micro-business's first hundred paying customers with almost no budget, for pre-incubation and incubation programmes, chamber-of-commerce and municipal entrepreneurship courses and technical, technological and undergraduate entrepreneurship courses.

4 rounds Undergraduate English, Español

Preview

About this simulation

A 90-minute, 4-round basic Express simulation on winning a micro-business's first hundred paying customers with almost no budget, for pre-incubation and incubation programmes, chamber-of-commerce and municipal entrepreneurship courses and technical, technological and undergraduate entrepreneurship courses.

Sazon de Barrio, a fictional home kitchen in Laureles, Medellin, sells a weekly pack of five home-cooked lunches (COP 75,000) and has eight weeks (1 February to 28 March 2027) and COP 2,000,000 of seed money to reach the 100 paying customers its fictional pre-incubation programme asks for.

Round by round you choose the first channel and the first customer, the first-purchase offer and the follow-up of leads, what to do with the customer acquisition cost and how to reward referrals, and how to keep customers and earn social proof.

Each fortnight is scored on new customers, rough CAC, pace to the hundred, contribution after marketing and trust; a bought database of phone numbers, or fake reviews, caps the score. Spanish with English.

Who it is for

An introductory simulation that assumes no prior knowledge of the subject, designed for undergraduate courses. It also works in vocational and high-school programmes and in onboarding sessions.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results. The first round opens with: Lunes 1 de febrero de 2027: el primer canal y el primer cliente.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • El primer canal
  • El primer cliente
  • La oferta de primera compra desde el 15 de febrero
  • El seguimiento de los interesados desde el 15 de febrero
  • Qué haces con el CAC desde el 1 de marzo
  • Los referidos desde el 1 de marzo
  • Conservar a los clientes que ya tienes
  • La prueba social de la última quincena

Ready to use Cien Clientes Primero with your students?

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