business
Channel Conflict — Direct, Partner, or Both?
MBA-band Sales Leadership simulation in which a Channel Strategy task force at CoEditor.io has 75 minutes to design a governance regime that resolves a leaked-memo channel-conflict crisis with its largest VAR partner. Diagnose the conflict (vertical, horizontal, multichannel), choose the architecture (direct-only, partner-only, hybrid with governance), and defend the recommendation in front of the Board with the practitioner-standard six-component governance regime: deal registration, MAP/MSRP discipline, segmentation, partner tiering, SPIFF discipline, channel ombuds.
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