Campaña de Marketing Digital
Simulación donde los estudiantes actúan como equipo de marketing digital de TiendaRico S.A.S., una microempresa de alimentos artesanales en Medellín.
About this simulation
A 90-minute, 4-round basic Express simulation for Spanish vocational training (Formacion Profesional), module 1029 Pesca de litoral (Tecnico en Navegacion y Pesca de Litoral, Real Decreto 1144/2012). The learner is the newly qualified skipper of a fictional 14-metre gillnet and longline boat of a fictional fishing port of the Rias Baixas, over four years.
Eight decisions over four rounds: the grounds and the quota, the gear and the days at sea, the sale of the catch and the diesel, the closed season and the close of the four years.
Scored on catch value reached, cost per tonne landed, catch lost and legal and safety incidents; three tempting choices come back later, and two critical errors (nets below the legal mesh, the closed area fished and the catch sold outside the lonja) cap the round. Lesson: diesel and quota decide the trip before the catch does. Spanish primary, English parity.
All boats, ports, buyers, companies and people are fictional.
Who it is for
An introductory simulation that assumes no prior knowledge of the subject, designed for undergraduate courses. It also works in vocational and high-school programmes and in onboarding sessions.
How a session runs
- The instructor creates a session from the Eureka dashboard and invites the participants.
- Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results. The first round opens with: lunes 10 de enero de 2028, 8:00: los caladeros y la cuota.
- The simulation can be run in English, Español.
- The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.