Entrepreneurship & Innovation · New Venture Creation

BrewMaster: Craft Brewery Management

Simulation to teach craft beverage entrepreneurship through product portfolio, channel strategy, and growth financing decisions for a LATAM microbrewery

3 rounds Executive English, Español
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Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 3 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Core Product Portfolio
  • Limited Edition and Seasonal Strategy
  • Production Capacity Plan
  • Input Sourcing Strategy
  • Taproom Experience Investment
  • Pricing Strategy
  • Distribution and Channel Expansion
  • Marketing and Brand Building
  • Growth Path and Financing
  • Competitive Response Strategy

Subjects covered

Designed for courses in New Venture Creation.

  • Craft Beverage & Microbrewery Management

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