B2B Value-Based Pricing — Sentinela LatAm Pipeline

MBA-band Express simulation (Track 3A) putting participants inside the Petrolia Industrial Services Sentinela commercial team. Twelve refinery deals across LatAm — choose pricing structure (Conservative Fixed / Premium Fixed / Outcome-Based), set list price against the EVE waterfall, and respond to procurement counter-attacks while building pricing discipline across the franchise. Anchored on the Nagle and Müller five-step value-pricing process and the Hinterhuber/Liozu evidence on VBP-at-scale.