Technology & AI · ML & AI

AIAgents_Marketing — Three Humans, Twelve Agents

Run a 3-human / 12-agent marketing team across four rounds. Tier the content surface 20-80, install named brand gates, redesign the three human roles as orchestrators, and lock a weekly + monthly drift rhythm. Keep volume high, brand coherent, fact errors near zero.

4 rounds MBA & Masters English, Español
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Preview

Who it is for

An intermediate simulation for participants who already know the core concepts of the subject, designed for master's and MBA programmes.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Tier 1 — Hero (human-led) %
  • Tier 2 — Core (agent-draft, human-gate) %
  • Tier 3 — Commodity (agent-owned) %
  • Brand voice (with anti-examples)
  • Fact check (60-sec verifiable or strip)
  • Offer / CTA correctness
  • Compliance + legal
  • Per-piece review time (minutes)
  • Human 1 (Strategy) — % time on writing volume
  • Human 2 (Brand / Gates) — % time on writing volume

Subjects covered

Designed for courses in ML & AI.

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