Mobilizing What We Know — Reviving Innovation at Sendoa Systems
A four-round, advanced knowledge-management and intellectual-capital simulation set inside Sendoa Systems S.A., a Bilbao high-tech firm (EUR 86M…
Simulation where the learner takes charge of building an innovation culture at a 50-year-old textile company facing digital disruption, balancing tradition preservation with creative transformation across four strategic rounds.
An intermediate simulation for participants who already know the core concepts of the subject, designed for master's and MBA programmes.
The decisions participants make during the simulation:
Designed for courses in Innovation Management.
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