El Concesionario — Automotive Dealership Management
Gestiona el turnaround de GAUPAC, grupo concesionario multi-marca en Ecuador.
About this simulation
Three-round simulation where students act as the executive committee of Maravillas del Hogar S.A.C., a Peruvian home improvement retail chain struggling with high working capital, inventory bloat, and competitive pressure from Sodimac and Promart. Participants optimize assortment, implement dynamic pricing, and decide on digital transformation and store expansion strategies.
Who it is for
An intermediate simulation for participants who already know the core concepts of the subject, designed for master's and MBA programmes.
How a session runs
- The instructor creates a session from the Eureka dashboard and invites the participants.
- Participants play 3 rounds. In each one they submit their decisions and the simulation calculates the results.
- The simulation can be run in English, Español.
- The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.