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Global business simulation
Comprehensive business simulation
This comprehensive business simulation is perfect to assess group dynamics and integrated decision-making in BBA, graduate and post-graduate courses.
Integrated decisions across all functional areas
Students lead the executive committee and make quarterly decisions across purchasing, operations, marketing, supply chain, retail, finance and R&D, in order to achieve a better performance than the competing players, gain market share and increase profits.
Multiplayer and multi-module
This simulation is multiplayer and multi-module, combining marketing strategy and operations in a single integrated experience.
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