The Sales Pitch — Riverstone Coffee × Blue Ridge Hotel Group

B2B sales call simulation. As a junior wholesale rep at Riverstone Coffee Roasters, run a 4-round consultative selling loop (Plan → Discover → Present & Handle → Close & Record) with AI Buyer Priya Ramaswamy. Practice SPIN discovery, objection handling, the discount reflex, and CRM stewardship. ADE CTE Marketing aligned (Selling, CRM, Marketing-Information Management).