The PPC Bidder

Run a $50/day Google-Ads-style search campaign for a small leather-goods e-commerce brand. Pick match types, bids, ad copy, landing pages, and negatives across four simulated weeks. Hit a CPA below the $16.50 contribution per order and earn the right to scale; bleed past $25 and the founders kill paid. Teaches the central PPC trade-off — bid vs. Quality Score, broad vs. exact, and the underrated lever (negative keywords).