Eureka Basics business Tech Pivot — AgroSensa's Innovation Portfolio & EU Entry
business

Tech Pivot — AgroSensa's Innovation Portfolio & EU Entry

A four-round, advanced innovation-management simulation set inside AgroSensa S.A.S., a 9-year-old Colombian AgriTech SME in Medellín (COP$18.500 millones revenue, 6% EBITDA, 78 staff, two granted patents, ~430 farm customers). On 11 May 2026 a venture-backed Brazilian competitor announces it is entering Colombia with a cheaper sensor, while a Spanish agri-distributor offers an exclusive EU deal — but only if AgroSensa ships a CE-certified product within 9 months. The Brazilian entrant lands in ~5 months. AgroSensa cannot defend home, build the future, and internationalise at once: four candidate R&D projects demand ~COP$7.600 millones against a fixed COP$4.200-millón budget (1.8x), with only COP$2.400 millones cash and COP$1.500 millones of undrawn credit. Playing the Innovation Manager, you (1) diagnose the position and frame the central trade-off — concentrate, do not keep every option open; (2) prioritise the technology portfolio under the fixed budget, funding, deferring or killing each project rather than peanut-buttering; (3) choose an internationalisation entry mode along the control-commitment-cost-speed spectrum (distributor, joint venture, or wholly-owned subsidiary) consistent with the same budget; and (4) sequence the funded projects against the 5- and 9-month clocks and run a cash-runway check with a contingency rule, then pitch the integrated plan. The math rewards genuine portfolio concentration, peer-fit entry-mode discipline, time-to-market realism, and cash safety, and punishes the five classic errors — peanut-buttering the budget, chasing the EU deal while home collapses, over-committing to a subsidiary you cannot fund, optimising for technical elegance over the clock, and building a plan with no runway. Final KPIs track Home Defence, EU Foothold, Innovation ROI, and Cash Runway in months.

4 rounds advanced English, Spanish

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