Operaciones y cadena de suministro · Dirección de operaciones

Ops Under Pressure — Empaques del Trópico

A four-round, advanced operations and supply-chain simulation set inside Empaques del Trópico S.A., a Costa Rican sustainable-packaging manufacturer (USD 86M revenue, ~13% EBITDA margin ≈ USD 11.2M, 3 lines / 2 shifts at 78% utilization, 55% of revenue tied to a volatile agricultural-export calendar).

4 rondas Ejecutivo English, Español

Vista previa

Sobre la simulación

A four-round, advanced operations and supply-chain simulation set inside Empaques del Trópico S.A., a Costa Rican sustainable-packaging manufacturer (USD 86M revenue, ~13% EBITDA margin ≈ USD 11.2M, 3 lines / 2 shifts at 78% utilization, 55% of revenue tied to a volatile agricultural-export calendar).

A demand whipsaw — a +38% January surge, on-time delivery collapsing to 81% vs a 96% target, USD 240,000 in late-delivery penalties, then USD 3.1M of excess inventory (≈52 days vs a 30-day target) from a panic overcorrection — collides with a static spreadsheet plan, a single-sourced compostable-resin supplier (6-week lead time, 3-week delay flagged), and a USD 14M two-year contract that demands +20% capacity.

Playing the new operations manager with a USD 6M modernization budget and two quarters to deliver, you (1) diagnose the system, not the symptom — separating true external volatility from self-inflicted variability and naming the root cause behind the bullwhip / overcorrection loop; (2) set capacity under volatile demand — go/no-go on the USD 14M contract and the permanent-versus-flexible capacity mix, sized to a demand distribution and a service level rather than last month's headline; (3) choose the digitalization investment — allocating the digital slice across demand-sensing/S&OP, MES + line sensors, an automated warehouse, or a supplier control tower, recognising that information-centric Industry 4.0 tools often beat throughput-centric ones for a volatility problem; and (4) redesign inventory buffers and defend the integrated operating plan — statistical, item-differentiated safety stock toward the 30-day target, a response to the single-sourced resin risk, and a KPI scorecard.

Grounded in Roy Zúñiga's (INCAE) behavioral-operations and system-dynamics research, the math rewards damping the bullwhip, flexible capacity, information-first digital spend and risk-differentiated buffers — and punishes the five classic errors: a recency-driven permanent-capacity bet, over-producing into the glut, signing the contract before fixing variability, buying throughput when the constraint is decision quality, and a flat safety-stock policy that ignores the upstream supply risk.

Final KPIs track On-Time Delivery, Inventory days, Capacity Utilization and the cumulative cost/P&L impact in USD.

Para quién es

Una simulación avanzada para participantes acostumbrados a trabajar con los principales marcos y dilemas de la materia, pensada para formación de directivos y profesionales con experiencia.

Cómo funciona una sesión

  1. El docente crea una sesión desde el panel de Eureka e invita a los participantes.
  2. Los participantes juegan 4 rondas. En cada una envían sus decisiones y la simulación calcula los resultados.
  3. La simulación se puede jugar en: English, Español.
  4. El docente sigue el progreso y los resultados de cada participante desde el panel, y usa los resultados de la clase para el debriefing.

Decisiones que toman los participantes

Las decisiones que toman los participantes durante la simulación:

  • What is the ROOT cause behind the missed quarter — the lever that addresses the cause, not the symptom?
  • How much of the chaos is SELF-INFLICTED variability vs true external demand swing? (% self-inflicted)
  • Name the feedback loop you most need to break.
  • The USD 14M / 2-year contract requires +20% capacity and tighter service. Go or no-go?
  • How do you source the capacity to handle peaks? (% from PERMANENT new line/shift vs flexible)
  • Size capacity to a point forecast, or to a demand DISTRIBUTION and a chosen service level?
  • Allocate the digitalization slice of the budget across the four investments (must total $3.0M)
  • What decision process does the technology actually enable?
  • Redesign safety stock toward the 30-day target. Flat policy, or item-differentiated?
  • Response to the single-sourced compostable-resin risk (6-week lead time, 3-week delay flagged).

Qué siguen los participantes

Lo que los participantes siguen en pantalla a medida que avanzan las rondas:

  • OTD, Inventory & Utilization Trajectory

Temas que cubre

Diseñada para asignaturas de Dirección de operaciones.

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