The In-Company Brief — Win the Aratu Custom Program at Cumeeira
A four-round, advanced executive-education simulation set inside Cumeeira Educação Executiva, the custom (in-company) solutions unit of a leading…
Sobre la simulación
A four-round, intermediate corporate-learning simulation set inside Travessia Soluções Educacionais, the educational-solutions delivery unit of a major Brazilian business school in Belo Horizonte (BRL 58M delivery revenue, 28% operating margin, 34 designers/producers/engagement specialists). Travessia is measured not on enrolment but on completion and learning effectiveness — and it has a flagship in crisis.
Its 16-week 'Frontline Leadership' program for Logística Pampulha S.A. reaches 1,200 dispersed, shift-based supervisors across 9 sites; built at 80% self-paced asynchronous to control cost, it is failing: only 31% on-track completion against a 75% contractual target, satisfaction 3.1/5, and the client's CHRO — about to decide a BRL 9M enterprise renewal (≈16% of revenue) — has called an emergency review.
Playing the Educational Solutions Director with a hard BRL 2.4M budget ceiling (~BRL 2,000/learner) and modality cost spreads of ~BRL 8/learner-hour async, ~BRL 35 live-online, ~BRL 120 in-person, you (1) diagnose the drop-off as an objective–modality mismatch and an engagement gap, not learner motivation; (2) match each learning objective to its right modality — knowledge and compliance stay async, skill rehearsal and behaviour change move to synchronous or social formats — without over-correcting to all-live; (3) sequence the blend (flipped: async pre-work feeding live practice), engineer engagement and accountability (cohorts scheduled around rotating shifts, manager check-ins, nudges, protected time), and stay inside the ceiling; and (4) handle Round-4 curveballs — a conditional BRL 300k that pays only if completion hits 70%, a lost facilitator, and shift-clash pushback — then pitch the CHRO on completion lift, learning effectiveness, engagement design, and cost per outcome, not cost per seat.
The math rewards Sagot's portfolio-of-modalities discipline and the flipped model, and punishes the five classic errors — learner-blaming, modality-by-cost, all-live overcorrection that blows the BRL 2.4M ceiling and loses scalability, accountability-free design, and a cost-per-seat pitch.
Final KPIs track Projected Completion %, Learning Effectiveness, Engagement & Accountability, and Cost per Completing Learner against the budget ceiling.
Para quién es
Una simulación de nivel intermedio para participantes que ya conocen los conceptos básicos de la materia, pensada para programas de máster y MBA.
Cómo funciona una sesión
- El docente crea una sesión desde el panel de Eureka e invita a los participantes.
- Los participantes juegan 4 rondas. En cada una envían sus decisiones y la simulación calcula los resultados.
- El docente sigue el progreso y los resultados de cada participante desde el panel, y usa los resultados de la clase para el debriefing.