Eureka Basics education Mode of Delivery — Rescue the Frontline Leadership Blend at Travessia
education

Mode of Delivery — Rescue the Frontline Leadership Blend at Travessia

A four-round, intermediate corporate-learning simulation set inside Travessia Soluções Educacionais, the educational-solutions delivery unit of a major Brazilian business school in Belo Horizonte (BRL 58M delivery revenue, 28% operating margin, 34 designers/producers/engagement specialists). Travessia is measured not on enrolment but on completion and learning effectiveness — and it has a flagship in crisis. Its 16-week 'Frontline Leadership' program for Logística Pampulha S.A. reaches 1,200 dispersed, shift-based supervisors across 9 sites; built at 80% self-paced asynchronous to control cost, it is failing: only 31% on-track completion against a 75% contractual target, satisfaction 3.1/5, and the client's CHRO — about to decide a BRL 9M enterprise renewal (≈16% of revenue) — has called an emergency review. Playing the Educational Solutions Director with a hard BRL 2.4M budget ceiling (~BRL 2,000/learner) and modality cost spreads of ~BRL 8/learner-hour async, ~BRL 35 live-online, ~BRL 120 in-person, you (1) diagnose the drop-off as an objective–modality mismatch and an engagement gap, not learner motivation; (2) match each learning objective to its right modality — knowledge and compliance stay async, skill rehearsal and behaviour change move to synchronous or social formats — without over-correcting to all-live; (3) sequence the blend (flipped: async pre-work feeding live practice), engineer engagement and accountability (cohorts scheduled around rotating shifts, manager check-ins, nudges, protected time), and stay inside the ceiling; and (4) handle Round-4 curveballs — a conditional BRL 300k that pays only if completion hits 70%, a lost facilitator, and shift-clash pushback — then pitch the CHRO on completion lift, learning effectiveness, engagement design, and cost per outcome, not cost per seat. The math rewards Sagot's portfolio-of-modalities discipline and the flipped model, and punishes the five classic errors — learner-blaming, modality-by-cost, all-live overcorrection that blows the BRL 2.4M ceiling and loses scalability, accountability-free design, and a cost-per-seat pitch. Final KPIs track Projected Completion %, Learning Effectiveness, Engagement & Accountability, and Cost per Completing Learner against the budget ceiling.

4 rounds intermediate

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