Agua que Paga sus Cuentas: Vender en los Barrios
Simulacion Express de 90 minutos, 4 rondas, nivel avanzado, sobre negocios con hogares de bajos ingresos en la base de la piramide: el precio que un…
Sobre la simulación
A newly qualified commerce technician opens the first online shop of a fictional neighbourhood hardware shop in Gijon (Spain) and has eight weeks, from 1 February to 28 March 2027, to make the channel add up. The shop has 3,200 references in its till system and 2,400 loyalty-card customers; small orders average EUR 34 and bulky ones EUR 96, with a 40% margin.
Over four fortnightly decisions the participant chooses what is sold online (the whole till catalogue, the wholesaler catalogue too, or 180 references chosen for sales, margin and shipping), how product pages are written (supplier text, own photos and specifications, or unchecked AI text) and how online stock is kept (weekly by hand, shown as always available, or synchronised daily with a safety margin); how shipping is priced (free, a flat EUR 9.90, or free above EUR 49 with local fees and collection), what happens to bulky items and what the returns policy says (60 days free, no returns, or the legal 14-day withdrawal clearly stated); the first ad campaigns (boosted posts, national catalogue ads or local search ads), their weekly budget and the number that decides which ads continue (likes, sales ROAS or contribution); and for the Father's Day fortnight whether to double, stop or reallocate the ads, which promotion to run and whom to e-mail.
The model is deterministic and rebuilt from the decision history each fortnight: orders from organic visits, ads and e-mail; stock-outs, returns and a reputation effect on conversion; contribution after product cost, shipping, fees, returns, hours and ads.
The score combines the quality of each decision with the fortnight's contribution and the share of orders delivered without incident, and is capped when orders are sold under a clause denying the right of withdrawal or a false reference price, or when commercial e-mails go to people who did not consent. Spanish (primary, Spain) and English.
Para quién es
Una simulación de nivel intermedio para participantes que ya conocen los conceptos básicos de la materia, pensada para programas de máster y MBA.
Cómo funciona una sesión
- El docente crea una sesión desde el panel de Eureka e invita a los participantes.
- Los participantes juegan 4 rondas. En cada una envían sus decisiones y la simulación calcula los resultados.
- La simulación se puede jugar en: English, Español.
- El docente sigue el progreso y los resultados de cada participante desde el panel, y usa los resultados de la clase para el debriefing.