Sectores de actividad · Educación y pedagogía

Designing the Programme — Win the NorthGrid Mandate at Pennine Executive Learning

A four-round, advanced executive-education simulation set inside Pennine Executive Learning, the open-and-custom exec-ed unit of a research-intensive UK business school in Manchester (£14.2m turnover, 32% blended margin, 70% of custom revenue from six anchor clients).

4 rondas Ejecutivo

Vista previa

Sobre la simulación

A four-round, advanced executive-education simulation set inside Pennine Executive Learning, the open-and-custom exec-ed unit of a research-intensive UK business school in Manchester (£14.2m turnover, 32% blended margin, 70% of custom revenue from six anchor clients).

On 8 June 2026 a £1.8m anchor-client RFP lands with a four-week clock: NorthGrid Utilities, a £6bn regulated energy group and Pennine's second-largest custom client, wants 120 senior leaders 'ready to run a decarbonised, digitised business within 12 months', cohort 1 live in 10 weeks, against two rival bidders.

The brief is ambitious, vague and contested — the CHRO sponsor wants behaviour change, the divisional MDs want technical reskilling, HR wants a reusable asset — and the obvious faculty-heavy bespoke design costs £2.6m against a £1.8m budget (£15k per head), an £0.8m gap the team must close through format and delivery choices, not by cutting the outcome.

Playing the design team, you (1) diagnose the true learning need and the decision-economic buyer, converting a vague aspiration into measurable, outcome-linked objectives and segmenting the 120 leaders; (2) choose open vs custom vs hybrid architecture, trading client-needs fit against cost and time-to-launch under the fixed envelope; (3) configure the blended delivery-mode mix and allocate the 3 of 5 available senior strategy faculty to the highest-leverage moments only — without cannibalising £0.6m of open revenue — while confirming ≥30% margin, a 10-week launch and Kirkpatrick L3/L4 impact measurement; and (4) pitch to the CHRO and procurement, defending scope and price against more-days and discount demands and offering a phased cohort-1 proof as the win-protecting move.

The math rewards client-first, constraint-aware solution architecture and punishes the five classic errors — designing before diagnosing, bespoke-by-default, cheap-by-default, faculty over-allocation, and giving away margin — measured on Client Fit, Contribution Margin %, Launch Readiness and Win Probability.

Para quién es

Una simulación avanzada para participantes acostumbrados a trabajar con los principales marcos y dilemas de la materia, pensada para formación de directivos y profesionales con experiencia.

Cómo funciona una sesión

  1. El docente crea una sesión desde el panel de Eureka e invita a los participantes.
  2. Los participantes juegan 4 rondas. En cada una envían sus decisiones y la simulación calcula los resultados.
  3. El docente sigue el progreso y los resultados de cada participante desde el panel, y usa los resultados de la clase para el debriefing.

Decisiones que toman los participantes

Las decisiones que toman los participantes durante la simulación:

  • What is NorthGrid actually buying? Name the true learning need before you design.
  • Who is the decision-economic buyer — the person whose judgement decides the renewal?
  • How do you map the 120 leaders?
  • Choose the programme architecture.
  • What share of content is the custom NorthGrid-specific spine vs modular open components? (%)
  • When the cost still exceeds £1.8m, how do you close the gap?
  • Build the per-learner delivery-mode mix — total days across all modes (must total 6–10 days).
  • Where do you place the 3 available senior strategy faculty?
  • How do you design impact measurement in?
  • How do you hit the 10-week cohort-1 launch when a full build needs 16–18 weeks?

Qué siguen los participantes

Lo que los participantes siguen en pantalla a medida que avanzan las rondas:

  • Fit, Launch Readiness & Win Probability

Temas que cubre

Diseñada para asignaturas de Educación y pedagogía.

¿Quieres usar Designing the Programme — Win the NorthGrid Mandate at Pennine Executive Learning con tus estudiantes?

Escríbenos y te preparamos una sesión de prueba gratuita.

Contactar