ConferenceROI — Audit the Last 3 Events

Two-round audit of recent professional conferences. Round 1: brutally honest cost-benefit per event (cost, days lost, people met, ideas implemented, verdict). Round 2: design 3-5 if-then attendance rules and test them against this year pipeline of possible events. Teaches conference ROI, pre-defined goal discipline, 7-day follow-up, rule-based default vs. inertia, time-as-cost.