Technology & AI · Digital Business

The Platform Business Builder: Network Effects & Marketplace Strategy

Build Conecta, a B2B services marketplace for LATAM SMEs. Make strategic decisions about side prioritization, pricing, trust architecture, expansion, and competitive defense across 6 rounds spanning 24 months from launch.

6 rounds Executive English, Español

Preview

About this simulation

Build Conecta, a B2B services marketplace for LATAM SMEs. Make strategic decisions about side prioritization, pricing, trust architecture, expansion, and competitive defense across 6 rounds spanning 24 months from launch. Learn platform economics, two-sided market dynamics, and network effects through experiential decision-making.

Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 6 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • BD Focus on Providers (%)
  • Provider Take Rate (%)
  • Monthly Marketing Budget (USD)
  • Monthly Quality and Trust Investment (USD)
  • Expansion Strategy
  • Competitive Response

Subjects covered

Designed for courses in Digital Business.

  • Business Model Innovation & Design
  • Blue Ocean Strategy & Market Creation
  • Platform Strategy & Ecosystem Management

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