The CEO Calendar — Where Time Goes Reveals Strategy

Step into Lucia Arenas-Beltran's role as new CEO of Helio Verde. Allocate seventy hours a week across six legitimate claims — customers, talent, board, strategy, internal operations, and external — for twelve forward weeks. The calendar is the strategy made visible: balance Mexico beachhead, modern-retail acceleration, the CFO search, and the chair's six pointed questions, while keeping operations stable and the BPR cadence intact.