Entrepreneurship & Innovation · New Venture Creation

Startup Blueprint: Health-Tech Venture

Design and operate a health-tech startup in the Latin American digital wellness market, making strategic decisions about marketing channels, product development, pricing, and growth while managing burn rate, runway, and unit economics against three established competitors

12 rounds Executive English, Español
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Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 12 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Monthly Marketing Budget ($)
  • Acquisition Channel Strategy
  • Product Development Focus
  • Subscription Price ($/month)

What participants track

What participants follow on screen as the rounds go by:

  • Market Update
  • Monthly Results
  • Operating History

Subjects covered

Designed for courses in New Venture Creation.

  • Business Model Innovation & Design
  • Entrepreneurship Fundamentals & Entrepreneurial Mindset
  • Business Planning & Lean Canvas

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