El Embudo — Funnel Optimization & Conversion Analysis
Simulation to teach digital funnel optimization, conversion analysis, and marketing attribution for an e-commerce platform facing simultaneous…
About this simulation
Simulación de 4 rondas (trimestres) donde el equipo dirige el presupuesto anual de SEO + SEM (COP 40M) de Flores Online Colombia, decidiendo asignación entre Google Ads, contenido SEO y Google Shopping, además del tier de palabras clave colombianas. Enseña el trade-off ROI inmediato (SEM) vs. construcción de autoridad orgánica (SEO), CPC, ROAS y competencia con Amazon/Éxito.
Who it is for
An intermediate simulation for participants who already know the core concepts of the subject, designed for master's and MBA programmes.
How a session runs
- The instructor creates a session from the Eureka dashboard and invites the participants.
- Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results.
- The simulation can be run in English, Español.
- The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.