Product Roadmap: Pacific Swell Supply Chain

Student teams run operations for Pacific Swell, a Seattle DTC wetsuit brand, across 4 rounds: sourcing decision (China/Mexico/Vietnam with landed-cost + Section 301 tariffs + Incoterms), inventory allocation (FBA / 3PL / wholesale under ABC and safety-stock logic), demand-shock response to a viral TikTok (bullwhip, expedite economics), and a Memorial Day SCOR readiness review. Teaches supply chain strategy, EOQ trade-offs, bullwhip discipline, and US retail compliance for high school CTE and business students.