Display Network Planner — Buhi & Bramble
Run a $75/day display campaign for a small leather-goods e-commerce brand across six simulated weeks.
Who it is for
An intermediate simulation for participants who already know the core concepts of the subject, designed for master's and MBA programmes.
How a session runs
- The instructor creates a session from the Eureka dashboard and invites the participants.
- Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results.
- The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.