Coherence Check — Repairing Verdão Foods' Series A Before the Committee
A four-round, intermediate strategy-design and entrepreneurship simulation set inside Verdão Foods, Lda., an eight-person Lisbon plant-based…
About this simulation
US high-school entrepreneurship simulation. Teams of teen founders take SnapStudy (a direct-to-consumer focus-timer + flashcard kit) from validated idea to first paying customer in four rounds: customer discovery and MVP scoping, pricing and unit economics, launch day, and pivot-or-persevere after real data.
Every number is US-defensible in 2025 — Shopify Basic $39/mo, Stripe 2.9% + 30¢, Ohio LLC $99, Amazon FBA $3.97/unit, South Dakota v. Wayfair economic-nexus thresholds, COPPA compliance. Frameworks: Steve Blank Customer Development, Eric Ries Lean Startup (Build-Measure-Learn + 7 pivot types), Osterwalder Business Model Canvas, David Skok unit economics, Sarasvathy Effectuation.
Who it is for
An introductory simulation that assumes no prior knowledge of the subject, designed for undergraduate courses. It also works in vocational and high-school programmes and in onboarding sessions.
How a session runs
- The instructor creates a session from the Eureka dashboard and invites the participants.
- Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results.
- The simulation can be run in English, Español.
- The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.