Operations & Supply Chain · Supply Chain Management

La Ruta del Producto

Simulation to teach supply chain management through a Paraguayan consumer goods distributor — inventory ordering, supplier evaluation, route optimization, and bullwhip effect response

3 rounds MBA & Masters English, Español
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Who it is for

An intermediate simulation for participants who already know the core concepts of the subject, designed for master's and MBA programmes.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 3 rounds. In each one they submit their decisions and the simulation calculates the results. The first round opens with: El Inventario.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Pedido chico (50u) — Costo ordenar: PYG 125,000 + Costo tenencia: PYG 62,500 = Total: PYG 187,500
  • Pedido medio (120u) — Costo ordenar: PYG 52,000 + Costo tenencia: PYG 90,000 = Total: PYG 142,000
  • Pedido grande (300u) — Costo ordenar: PYG 21,000 + Costo tenencia: PYG 189,000 = Total: PYG 210,000
  • Esperar 10 dias — avisar a los kioscos de la demora
  • Comprar urgente a NaturaAgro (mayor precio) para no perder clientes
  • Entrega parcial — usar stock existente para los mejores clientes, lista de espera para el resto
  • WhatsApp al vendedor de ruta para que llame a cada cliente individualmente
  • Mensaje grupal de WhatsApp a todos los kioscos
  • Esperar a que los clientes llamen cuando no llegue el pedido
  • Aceptar todos los pedidos dobles y pedir urgente al proveedor

What participants track

What participants follow on screen as the rounds go by:

  • Ejercicio EOQ — Arroz (AR-1)
  • Evaluacion de Proveedores de Aceite
  • Asigne puntajes (0–10) a cada proveedor
  • Plan de Respuesta a la Disrupcion
  • Comunicacion con Clientes
  • Parte A — La Ruta de Entrega
  • Parte B — El Pico de Demanda
  • Diagnostico del Kardex

Subjects covered

Designed for courses in Supply Chain Management.

  • Supply Chain Strategy & Network Design
  • Logistics, Transportation & Warehousing

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