Entrepreneurship & Innovation · Innovation Management

El Motor de Innovación

4-round corporate innovation portfolio management simulation for a Mexican consumer goods conglomerate. Make decisions about portfolio health, ambidextrous organization design, MVP testing, stage-gate governance, and external ecosystem investment.

4 rounds Executive English, Español
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Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Mantener proyectos para preservar relación
  • Aplicar criterios objetivamente
  • Fast-track reinvención con budget reducido
  • Estructural separado (SpinOut en Guadalajara)
  • Estructural integrado con ringfence
  • Contextual: intraemprendimiento (20% time)
  • Reporta al CIO
  • Reporta al CEO
  • Reporta a Comité Externo de Innovación
  • Plataforma de nutrición personalizada

What participants track

What participants follow on screen as the rounds go by:

  • Decisión 1: Proyectos a Eliminar
  • Decisión 2: Respuesta a VP de BG Foods
  • Decisión 3: Modelo de Ambidestreza para BGLabs
  • Decisión 4: Reporting de BGLabs
  • Decisión 5: Primer Concepto H3
  • Decisión 6: Diseño del MVP
  • Decisión 7: Stage-Gate (2.1% vs 4.5% target)
  • Decisión 8: Criterio vs Campeón

Subjects covered

Designed for courses in Innovation Management.

  • Innovation Management & R&D Strategy
  • Open Innovation & Ecosystem Partnerships

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