From Lab to Market — Commercialize AeroFoam-7 at NorTec Transfer Office
A four-round, advanced technology-transfer simulation set inside NorTec Transfer Office, the knowledge-transfer unit of a Porto-based research…
About this simulation
Simulation where learners apply the five-stage Design Thinking process (Empathize, Define, Ideate, Prototype, Test) to solve a healthcare appointment adherence crisis at Meridia Health Systems. Teams manage a constrained innovation budget, allocate research time, and navigate organizational politics while discovering that the root cause is behavioral, not technological.
Who it is for
An intermediate simulation for participants who already know the core concepts of the subject, designed for master's and MBA programmes.
How a session runs
- The instructor creates a session from the Eureka dashboard and invites the participants.
- Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results.
- The simulation can be run in English, Español.
- The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.