Ethics, Law & Governance · Ethics & CSR

DarkNudge: Ethical Choice Architecture Lab

Simulation exploring the tension between growth-maximizing dark patterns and ethical choice architecture in a Latin American fintech company. Participants design user experiences across 5 rounds, balancing conversion optimization against regulatory risk, user welfare, and brand reputation.

5 rounds Executive English, Español
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Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 5 rounds. In each one they submit their decisions and the simulation calculates the results. The first round opens with: Onboarding Flow Design.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Subjects covered

Designed for courses in Ethics & CSR.

  • Consumer Behavior & Buyer Psychology
  • Business Ethics & Moral Reasoning
  • Neuromarketing & Neuroscience of Decision Making

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