Build or Burn — Unit Economics

A 6-round unit economics simulation in which students found one of three startups — FlowTrack (B2B SaaS), FitSpark (Consumer App), or GearSwap (P2P Marketplace) — and make sequential decisions across acquisition, revenue model, monetisation depth, retention, cost structure, and growth investment. A Month 6 external shock tests their model mid-way. The live dashboard tracks CAC, LTV, LTV/CAC, payback period, churn, gross margin, contribution margin, and runway, updating visibly after every decision. The professor selects the archetype on the engine config, students see consequences propagate through the unit economics chain in real time.