Technology & AI · Digital Business

La Plataforma

Platform economy simulation: manage a two-sided marketplace startup facing existential competition from a tech giant. Practice network effects diagnosis, multi-sided market pricing, competitive strategy, and long-term defensibility.

4 rounds Executive English, Español
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Who it is for

An advanced simulation for participants used to working with the main frameworks and trade-offs of the subject, designed for executive education and experienced professionals.

How a session runs

  1. The instructor creates a session from the Eureka dashboard and invites the participants.
  2. Participants play 4 rounds. In each one they submit their decisions and the simulation calculates the results.
  3. The simulation can be run in English, Español.
  4. The instructor follows each participant's progress and results from the dashboard, and uses the class results for the debrief.

Decisions participants make

The decisions participants make during the simulation:

  • Supply-Side Focus (%)
  • Pricing Model
  • Monthly Subsidy Budget ($)
  • Competitive Strategy
  • Budget Commitment (% of cash)
  • Moat Strategy
  • Expansion Target

Subjects covered

Designed for courses in Digital Business.

  • Competitive Dynamics & Industry Analysis
  • Pricing Strategy & Revenue Management
  • Entrepreneurship & New Ventures

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