Negocios

UtilityShop

A 90-minute, 4-round basic Express simulation on the economic utilities of marketing (time, place, form, possession and information) for US high-school Career and Technical Education marketing courses (Arizona Marketing Technical Standard 2.10) and introductory business classes.

4 rondas Grado English, Español
Todas las simulaciones Empezar
Vista previa

Sobre la simulación

A 90-minute, 4-round basic Express simulation on the economic utilities of marketing (time, place, form, possession and information) for US high-school Career and Technical Education marketing courses (Arizona Marketing Technical Standard 2.10) and introductory business classes.

Dry Creek Mercantile (a fictional family general store in Maricopa, Arizona): as the summer marketing intern, you decide the store hours, where the snack cart goes, how the shirt counter customises, which payment options families get for big items, whether to run a school supply kit club, and how to help customers choose.

Twice you also name the utility each change created: in the summer flyer and in the year-end report to the Chamber of Commerce. Scored on profit, customer satisfaction, utility literacy, and compliance with US rules on credit disclosure, fake reviews, trademarks, vendor permits and recurring plans.

Para quién es

Una simulación introductoria que no requiere conocimientos previos de la materia, pensada para asignaturas de grado. También funciona en formación profesional, bachillerato y sesiones de onboarding.

Cómo funciona una sesión

  1. El docente crea una sesión desde el panel de Eureka e invita a los participantes.
  2. Los participantes juegan 4 rondas. En cada una envían sus decisiones y la simulación calcula los resultados. La primera ronda arranca con: Monday 5 April 2027: time and place.
  3. La simulación se puede jugar en: English, Español.
  4. El docente sigue el progreso y los resultados de cada participante desde el panel, y usa los resultados de la clase para el debriefing.

Decisiones que toman los participantes

Las decisiones que toman los participantes durante la simulación:

  • Store hours (time utility)
  • Where the Creek Cart goes (place utility)
  • Shirt counter (form utility)
  • Summer flyer headline for the hours and the cart
  • How families pay for big items (possession utility)
  • School Kit Club for three schools
  • Helping customers choose (information utility)
  • Year-end report to the Chamber

  • El Precio de la Charla

    A 90-minute, 4-round Express simulation in the learner's own chair on the first speaking request of a salaried director who has never priced a talk…

    MBA / Máster · 4 rondas

  • El Consejero que Quiere Mandar

    A 90-minute, 4-round Express simulation in the learner's own chair as a commercial director whose independent board member messages her all day…

    MBA / Máster · 4 rondas

  • Crisis de Marca

    Simulation where learners manage a brand crisis triggered by an influencer ally posting polarizing political content, balancing retailer…

    Ejecutivo · 4 rondas

¿Quieres usar UtilityShop con tus estudiantes?

Escríbenos y te preparamos una sesión de prueba gratuita.

Contactar