The Nudge Bureau: Merit Goods, Demerit Goods & the State

A policy-lab simulation where the player runs a UK cross-government unit advising on merit and demerit goods. Across five rounds (flu jabs, adult education, tobacco, ultra-processed food, and gambling) the player identifies the market failure, selects an intervention tool (subsidy, tax, regulation, information campaign, ban) and sets intensity, then watches welfare, civil liberties and Exchequer cost respond. Teaches MPB/MSB and MPC/MSC, Pigouvian taxation, behavioural dimensions, and the trade-offs of government intervention.