Emprendimiento e innovación · Gestión de la innovación

Mobilizing What We Know — Reviving Innovation at Sendoa Systems

A four-round, advanced knowledge-management and intellectual-capital simulation set inside Sendoa Systems S.A., a Bilbao high-tech firm (EUR 86M revenue, 16% EBITDA, 540 staff, 310 engineers) whose innovation engine has stalled: new-product revenue has halved from 38% to 19% in four years, three senior architects

4 rondas Ejecutivo English, Español
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Sobre la simulación

A four-round, advanced knowledge-management and intellectual-capital simulation set inside Sendoa Systems S.A., a Bilbao high-tech firm (EUR 86M revenue, 16% EBITDA, 540 staff, 310 engineers) whose innovation engine has stalled: new-product revenue has halved from 38% to 19% in four years, three senior architects holding ~EUR 2.1M of undocumented tacit knowledge have left in 18 months, and two more are eligible to retire within 18 months.

A costly knowledge platform bought in 2021 sits unused because it was deployed without incentive alignment.

Playing the new head of strategy with a EUR 5M budget and a one-year window, you (1) diagnose the binding intellectual-capital constraint across human, structural and relational capital, and recognise that fragile tacit knowledge is walking out the door; (2) allocate the EUR 5M across five knowledge-sharing mechanisms — communities of practice (EUR 0.6M), platform relaunch with curation (EUR 1.4M), expert-capture / cognitive apprenticeship (EUR 0.9M), cross-unit rotation and co-location (EUR 0.8M), and customer/university open innovation (EUR 1.2M) — concentrating on the urgent and high-impact rather than spreading thinly; (3) redesign HRM incentives so knowledge actually flows — reward sharing and reuse without cratering delivery, set protected time and curation ownership, and avoid simply relaunching the platform with the same share-versus-ship incentives that killed it in 2021; and (4) absorb a mid-year shock (lagging platform adoption plus an architect's early retirement) and commit a one-year roadmap that lifts new-product revenue back toward 30% while measuring innovation OUTPUT, not vanity activity.

The math rewards urgency-weighted, focused, incentive-aligned knowledge mobilization and punishes the five classic errors — tool without incentive, ignoring retirement urgency, even-spreading the budget, hiring as a cure-all, and measuring activity instead of innovation outcomes.

Final KPIs track the Intellectual-Capital Index, Innovation Output (new-product revenue %), Knowledge-Flow Adoption, and Tacit-Knowledge Capture against the EUR 5M cap.

Para quién es

Una simulación avanzada para participantes acostumbrados a trabajar con los principales marcos y dilemas de la materia, pensada para formación de directivos y profesionales con experiencia.

Cómo funciona una sesión

  1. El docente crea una sesión desde el panel de Eureka e invita a los participantes.
  2. Los participantes juegan 4 rondas. En cada una envían sus decisiones y la simulación calcula los resultados.
  3. La simulación se puede jugar en: English, Español.
  4. El docente sigue el progreso y los resultados de cada participante desde el panel, y usa los resultados de la clase para el debriefing.

Decisiones que toman los participantes

Las decisiones que toman los participantes durante la simulación:

  • Which intellectual-capital component is Sendoa's binding constraint right now?
  • What is the most urgent, irreversible risk to weight first?
  • How rigorously does your team map the gaps by impact AND urgency, not just gut feel? (%)
  • Allocate the €5.0M across the five knowledge-sharing mechanisms (in €M, cannot exceed 5.0)
  • How do you sequence the spend over the one-year window?
  • How heavily does knowledge-sharing weigh in each engineer's bonus and promotion? (%)
  • What behaviour do you actually reward and recognise?
  • Protected time + curation ownership: how much €M to staff curation and free engineers' time?
  • Safeguards so sharing lifts innovation rather than becoming the goal itself?
  • How do you respond to the mid-year shock?

Qué siguen los participantes

Lo que los participantes siguen en pantalla a medida que avanzan las rondas:

  • Knowledge-to-Innovation Trajectory

Temas que cubre

Diseñada para asignaturas de Gestión de la innovación.

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