PrintOrMake: Make-or-Print Decision Lab
Interactive decision lab where students evaluate 12 real industrial parts across the make-or-print spectrum, comparing traditional manufacturing…
Sobre la simulación
The head of digital business of a fictional Spanish home and fashion retailer (EUR 1,300 million of sales, EUR 420 million online) must turn a company that launches changes on a director's signature into one that decides with experiments, while the chairman's own website redesign waits to be tested.
Decision 1 (January 2027): test capacity (hand-built tests, a self-service experimentation platform or an optimisation agency), which ideas get tested (the committee's big projects, small tweaks or an open portfolio ranked by expected value) and what counts as winning (session conversion, margin per visitor with guardrail metrics, or twelve-month customer value).
Decision 2 (July 2027), after the chairman's redesign loses its test: launch it, re-cut the data until it wins somewhere, or stop it and launch only the parts that won; what may launch without a test; and how long a test runs, including stopping as soon as it looks significant.
Decision 3 (January 2028): traffic for the tests (consent only, including visitors who rejected cookies, or variance reduction), a winning scarcity counter not tied to real stock, and the memory of tests. Decision 4 (July 2028): what the board sees (tests run, declared winners or validated value against a holdout), the stores, and who decides a launch.
The model is deterministic and quarter by quarter over two years: capacity, win rates, lift per win, harmful and false winners, untested launches and costs follow from the decisions, separating declared gains from the real effect on sales.
The score combines the quality of each decision with net value, the real effect on sales, the share of decisions backed by tests and customer trust, and is capped when a decision breaks the law (testing on visitors who refused consent, a false scarcity claim). Inspired by published research on business experimentation. Spanish (primary, Spain) and English.
Para quién es
Una simulación avanzada para participantes acostumbrados a trabajar con los principales marcos y dilemas de la materia, pensada para formación de directivos y profesionales con experiencia.
Cómo funciona una sesión
- El docente crea una sesión desde el panel de Eureka e invita a los participantes.
- Los participantes juegan 4 rondas. En cada una envían sus decisiones y la simulación calcula los resultados.
- El docente sigue el progreso y los resultados de cada participante desde el panel, y usa los resultados de la clase para el debriefing.