Breaking the Ceiling — Marta Solé's Path to the Executive Committee
A four-round, intermediate corporate-strategy simulation set inside Ibérica Materials Group (IMG), a Madrid-headquartered industrial and…
Sobre la simulación
A 90-minute, 4-round basic Express simulation on generational marketing for US high-school Career and Technical Education marketing courses (Arizona Marketing Technical Standard 3.7) and introductory marketing classes.
Canyon Current Bottle Co. (a fictional 14-person company in Tempe, Arizona that makes an insulated water bottle with a cap that glows when it is time to drink): as the new marketing coordinator, you plan a year of marketing for one product across six generational cohorts, from the Silent Generation to Gen Alpha.
You decide how to research the cohorts and split a 100,000 dollar media budget, the message and channel for buyers over 60, what to emphasise for Gen X and the Millennials and the price posture, and how to reach Gen Z through creators and Gen Alpha through their parents inside the FTC endorsement rules and COPPA.
Scored on profit after marketing, how well each generation hears something it values, brand trust, and compliance with US rules for email, creators and children.
Para quién es
Una simulación introductoria que no requiere conocimientos previos de la materia, pensada para asignaturas de grado. También funciona en formación profesional, bachillerato y sesiones de onboarding.
Cómo funciona una sesión
- El docente crea una sesión desde el panel de Eureka e invita a los participantes.
- Los participantes juegan 4 rondas. En cada una envían sus decisiones y la simulación calcula los resultados. La primera ronda arranca con: Monday 11 January 2027: know the cohorts, place the money (20 min).
- La simulación se puede jugar en: English, Español.
- El docente sigue el progreso y los resultados de cada participante desde el panel, y usa los resultados de la clase para el debriefing.