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Premier Print Co: Mastering Logistics in a Competitive Environment

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Do you have what it takes to make critical logistics decisions?

Premier Print Co is a high-level competitive logistics simulation designed especially for MBA, EMBA and PhD programs. A challenging environment where every decision reveals how real leaders think, collaborate and act. Ideal for analyzing group dynamics, leadership styles and strategic processes in real time.

What skills does this simulation develop?

  • Advanced systems thinking

    Participants understand how each logistics decision (e.g., supplier selection, transportation routing) impacts overall profitability, customer satisfaction and operational resilience.

  • Resource management under extreme uncertainty

    Make agile decisions with incomplete data, simulating real-world scenarios such as demand fluctuations, geopolitical crises, or unexpected constraints.

  • Strategic collaboration and situational leadership

    Defined executive roles (COO, Supply Chain Manager, CFO) require negotiation, effective delegation and alignment of teams on common goals under time pressure.

  • Real-time results analysis with immediate impact

    Interactive dashboards display key metrics (cash flow, market share, inventory levels) after each round, allowing you to adjust strategies and learn from mistakes in iterative cycles.

  • Adaptability in VUCA environments

    Participants train their ability to pivot strategies in the face of disruptors such as strikes, changes in fuel costs or aggressive competitors, replicating challenges of modern global logistics.

An experience that not only teaches concepts, but forges logistics leaders capable of balancing operational efficiency, financial risk and strategic agility in hyper-competitive markets.

Make strategic decisions under pressure

In this immersive experience, students are faced with critical, high-impact decisions:

  • Market expansion: where and when to open operations to maximize profitability without saturating resources?
  • Warehouse optimization: How to balance capacity, fixed costs and operational flexibility?
  • Smart logistics: Plane, train or truck? Plan shipments considering deadlines, variable costs and risk of disruptors.

All while competing in real time against other teams for market share, profitability and operational efficiency, in an environment that replicates real executive pressure.

Result:

  • Agile thinking under time and resource constraints.
  • Cost-benefit trade-off analysis in uncertain scenarios.
  • Collaborative leadership to align teams on common goals.

Multiplayer, modular and adaptable:

Designed for MBA, EMBA and executive education programs, this multiplayer simulation combines strategic competition and hands-on learning in global logistics.

Key features

  • Smart modular design
    • Adjust difficulty, duration and thematic focus:
    • Strategy: Expansion into international markets (e.g., 5 countries with unique demands, as in Premier Print Co Logistics).
    • Operations: Just-in-Time production management vs. warehousing, whiplash analysis (similar to implexa).
    • Logistics: Selection of transportation modes (air, rail, truck) with trade-offs between costs and reliability.
  • Real-time competition
    • Teams compete in a single dynamic market, where every decision (market opening, warehouse sizing, shipments) impacts market share and free cash flow.
  • Action-based learning.
    • Measurable consequences: Each choice affects metrics such as profitability and inventory level.
    • Interactive dashboards: Compare results with competitors and analyze strategic errors.
    • Simulated crises: Demand fluctuations, strikes or regulatory changes.
  • Pedagogical integration
    • Executive roles: Participants assume managerial positions (COO, CFO, Supply Chain Manager).
A cargo ship in the middle of the ocean

Didactic Resources Included

An experience that not only teaches concepts, but also trains decision making under pressure, replicating real business challenges.

To maximize learning and facilitate classroom implementation, the simulation includes:

  • Teaching Note: A detailed teacher's guide with pedagogical suggestions, discussion dynamics and evaluation criteria.
  • User's Manual: Clear instructions for participants to understand how the simulation works and to take advantage of all its functionalities.
  • Help Videos: Audiovisual material that explains step-by-step the use of the platform and solves frequent doubts, ensuring a smooth experience for both instructors and students.

Premier Print Co. 2025: Upgrades

The 2025 version of Premier Print Co introduces key enhancements to deepen strategic learning in global logistics:

  • New Operating Regions: Expansion into challenging markets such as the Near East and Far West, which force participants to adapt strategies to unique cultural contexts, local regulations and demand dynamics.
  • Integrated Newsletter: The Executive Summary now includes a newsfeed that reports critical events in real time (e.g., strikes, currency fluctuations, competitor actions), encouraging proactive and contextualized decision making.
  • Optimized transportation providers: More detailed logistics profiles have been incorporated, with variables such as reliability, variable costs by mode (air, rail, truck, ship) and delivery times, enabling accurate analysis of trade-offs between speed and profitability.

These updates, designed for MBA and executive education programs, reinforce the realism of the simulation, preparing participants to manage complex supply chains in dynamic global environments.

Ideal for:

  • MBA and executive education professors looking for practical tools to assess technical (logistics management, financial analysis) and soft skills (leadership, negotiation) in hyper-realistic environments.
  • Academic programs that need to measure group performance in real time, evaluating dynamics such as role distribution, conflict resolution and strategic alignment under competitive pressure.
  • Intensive workshops where time is limited but maximum pedagogical impact is needed: rapid decision-feedback-adjustment cycles (e.g., 4 rounds in 3 hours) that replicate years of business experience in one session.
  • Innovative institutions that prioritize experiential learning over theoretical models, using simulations to train critical skills such as real-time data analysis, crisis management and optimization of scarce resources.

What sets it apart?

Its modular adaptability allows you to configure scenarios from local markets to global supply chains in 5 countries, combined with a multiplayer competition where up to 10 teams compete in real time with dynamic ranking panels and detailed post-simulation analysis.

As well as integrating customizable crises such as transportation strikes, trade sanctions or fluctuations in freight costs to replicate VUCA (volatile, uncertain, complex and ambiguous) environments, resulting in a tool that not only teaches logistics, but transforms participants into agile, collaborative strategists capable of leading in challenging business contexts.

Illustration with different global logistic operations

Premier Print Co turns operations management into a competitive multiplayer arena, where teams of up to 10 participants fight to maximize profitability and market share in challenging markets such as the Near East and Far West.

With customizable modules that simulate everything from local operations to global chains in 5 countries, customizable crises (strikes, cost fluctuations) and a real-time newsletter, this simulation forces players to make decisions under pressure, optimize scarce resources and lead teams in VUCA environments. It is not just a logistics exercise: it is a business strategy laboratory where every shipment, warehouse and supplier becomes a tactical move to survive and dominate the market

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About the author:
Diana Gutiérrez Eureka logo

Diana Gutiérrez is a journalist and content strategist for Eureka Simulations. She holds a degree in social communication and journalism from Universidad los Libertadores and has extensive experience in socio-political, administrative, technological, and gaming fields.