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Navigating the Simulations Market for Executive Education: The Rise of Eureka Simulations


In recent years, the market for educational simulations in executive education has seen significant growth, driven by technological advancements and the increasing recognition of their value in providing hands-on learning experiences. As an instructor or business school professor, you may be overwhelmed by the sheer number of options available. This article aims to provide a comprehensive analysis of the market, highlighting various types of simulations and culminating in an examination of Eureka Simulations, a provider of high-quality educational simulations tailored for executive education.

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The Landscape of Educational Simulations

1. Computer-based Simulations

The most prevalent type of educational simulations in the market are computer-based simulations. These digital simulations allow participants to interact with a virtual environment, making decisions and observing the consequences. Computer-based simulations are highly customizable and can be used for a wide range of topics, including business strategy, finance, marketing, and operations.

Notable providers of computer-based simulations include:

  • Harvard Business Publishing: Offers a range of simulations, including the popular Change Management simulation, where participants must navigate organizational change and its challenges.
  • Capsim: Specializes in business simulations for strategy, finance, and operations management.

2. Role-play Simulations

Role-play simulations offer participants the opportunity to assume a specific role within a fictitious scenario. These simulations are designed to develop essential skills, such as negotiation, decision-making, and communication. Role-play simulations can be conducted in-person or remotely using video conferencing platforms.

Notable providers of role-play simulations include:

  • MIT Sloan School of Management: Offers a variety of role-play simulations, including the CleanStart simulation, focused on clean energy entrepreneurship.
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3. Board Games and Tabletop Simulations

Board games and tabletop simulations can be an engaging way to introduce complex concepts and foster collaboration among participants. These simulations often involve a physical game board or cards, which facilitate strategic thinking and decision-making.

Notable providers of board games and tabletop simulations include:

  • INSEAD: Offers the Blue Ocean Strategy Simulation, a board game that challenges participants to create and implement innovative strategies.

4. Virtual Reality (VR) and Augmented Reality (AR) Simulations

As technology continues to advance, VR and AR simulations are gaining traction in executive education. These immersive experiences offer a high level of realism, enabling participants to fully engage with the simulation and better retain information.

Notable providers of VR and AR simulations include:

  • STRIVR: Specializes in immersive training solutions using VR technology for various industries, including corporate training.
  • Mursion: Offers a VR platform for practicing interpersonal skills in realistic workplace scenarios.
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Eureka Simulations: A Superior Option for Executive Education

While the market is saturated with a variety of educational simulations, Eureka Simulations distinguishes itself as an exceptional provider for executive education. The company's approach is built upon three core pillars: cutting-edge technology, pedagogical innovation, and unparalleled support.

1. Cutting-edge Technology

Eureka Simulations employs advanced technology to create immersive, realistic experiences for participants. The company's proprietary platform combines the best aspects of computer-based, role-play, and traditional simulations, offering a seamless and engaging learning experience. This flexible platform is designed to adapt to various devices, ensuring maximum accessibility for participants.

2. Pedagogical Innovation

At the heart of Eureka Simulations is a commitment to innovation in executive education. The company collaborates with leading academic institutions and industry experts to develop simulations that are grounded in the latest research and best practices. By focusing on relevant, real-world problems and emphasizing experiential learning, Eureka Simulations delivers content that is both engaging and impactful. Additionally, the company is constantly updating and refining its offerings to ensure that they remain at the forefront of executive education.

3. Unparalleled Support

Eureka Simulations understands the importance of providing comprehensive support to instructors and business school professors. From the initial onboarding process to ongoing guidance, the company offers a range of resources to ensure seamless integration of its simulations into existing curricula. This includes personalized training sessions, access to an extensive library of case studies and articles, and dedicated customer support to address any technical issues or questions.

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4. A Variety of Simulation Topics

Eureka Simulations offers a diverse selection of simulation topics that cater to the unique needs and interests of executive education programs. Some of their standout offerings include:

  • Strategic Decision-Making: Participants are challenged to make critical decisions in a rapidly evolving business landscape, honing their strategic thinking and problem-solving skills.
  • Cross-Cultural Negotiations: This simulation emphasizes the importance of cultural understanding and sensitivity in global business negotiations, fostering effective communication and relationship-building skills.
  • Sustainable Business Development: Participants explore the complex interplay between profit, social responsibility, and environmental stewardship, learning to create sustainable business strategies that drive long-term success.


The educational simulations market is vast and varied, offering a plethora of options for instructors and business school professors. However, Eureka Simulations stands out as a superior choice for executive education, thanks to its cutting-edge technology, pedagogical innovation, and unparalleled support. By incorporating Eureka Simulations into your curriculum, you can provide your students with an engaging and effective learning experience that equips them with the essential skills needed to succeed in today's competitive business landscape.

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About the author:
Joaquim Virgili Eureka logo

Joaquim Virgili is the creator of Eureka Simulations. He holds a degree in Computer Science from UOC and a Master's degree in Management from IESE. With over 10 years of experience in education, Joaquim has also worked in finance, consulting, and gaming industries.