Exploring business simulations intensively this summer is a unique opportunity to develop practical business skills, strengthen your strategic thinking, and experience managerial decision-making under realistic conditions, but without risk.
Take advantage of these three months to immerse yourself in an immersive, dynamic, and challenging learning experience that accelerates your professional growth through authentic business situations. Here we present a carefully designed path to get the most out of this innovative methodology in just one summer.
But first, what are business simulators?
Business simulators have a fascinating history that dates back long before the digital age. Their roots lie in ancient strategy games, such as Go in China (around 3000 BC) and chaturanga in India, direct precursors to chess, which were used to simulate conflicts and train tactical skills for military and educational purposes. Throughout the 17th and 18th centuries, "war games" evolved in Europe as military training tools, refining methodologies to simulate complex scenarios and decision-making in controlled contexts.
After World War II, the experience gained in military training through simulations was transferred to the business world. The first computerized business simulation emerged in 1955, when the Rand Corporation developed the "Monopologs" exercise for the US Air Force supply chain. A year later, the American Management Association created the first successful management decision-making game: the "Top Management Decision Simulation," which was used in seminars for executives and professors.
In 1957, the consulting firm McKinsey & Company developed its own business simulator, and in that same year, the University of Washington pioneered the use of these games in university teaching. Later, the 1960s marked a key evolution: simulations became computerized and began to be used on mainframes, becoming more complex and accessible. Their use became more widespread with the advent of personal computers in the 1970s and 1980s, enabling the development of countless simulators in areas such as marketing, finance, and operations.
Starting in the 1990s, advances in computing and the advent of the Internet accelerated the expansion and sophistication of these tools, enabling the creation of digital simulations with user-friendly graphics, real-time interaction, and online modes.
Today, business simulators incorporate emerging technologies such as artificial intelligence, augmented reality, and gamification, offering personalized training experiences tailored to the needs of the modern business world.
Why learn with simulations during the summer?
Choosing to learn about these innovative business education tools this summer is a strategic decision for those seeking to accelerate their professional development in a short period of time and enhance their skills in a practical way. Here's why:
- Simulations promote learning by doing: you learn by doing, testing strategies, and seeing results in real time, without fear of making costly mistakes. This active approach allows for deep and memorable learning.
- The process is fast, practical, and challenging: you can participate in intensive activities lasting a few days or tailor your progress to your own pace, making summer the ideal time to immerse yourself in short, effective business challenges.
- You develop a comprehensive vision and management skills: managing a virtual company forces you to make decisions under pressure, analyze multiple areas (finance, marketing, operations), and anticipate the repercussions of each move, bringing you closer to what real business leaders experience.
- They are accessible to all levels: both beginners and those with experience can adjust simulations from basic to advanced levels, adapting the challenges to their own goals and previous experience.
In short, taking advantage of your vacation in this way provides you with an immersive, up-to-date, and flexible experience that responds to the demands of today's professional world and prepares you to make better decisions in real life.
Intensive Course: Your summer of business simulations
With Eureka Simulations
Month 1: Fundamentals and Diagnosis
- 100% practical introductory course: Start by exploring the Eureka Simulations portfolio, which includes realistic and dynamic scenarios designed for active learning. Familiarize yourself with the simple interface, interactive reports, and the decision-making cycle in real business contexts.
- Basic simulation and first decisions: Lead small virtual companies in diverse sectors, applying knowledge of marketing, operations, and finance, all in environments that prioritize experience over theory (Matsim).
Month 2: Deepening and Challenges
- Sector simulations: Access modules that replicate realities in logistics, banking, marketing, sustainability, and entrepreneurship. You can choose from simulations such as startup management, perishable products, banking, and large logistics chains—all within the Eureka platform
- Challenging scenarios and problem solving: Face challenges that include direct competition, crisis management, limited resources, and quick decision-making, taking advantage of immediate feedback and the customization of Eureka Simulations. (Relic Island and Doughnut Truck).
- Experiential learning: Each simulation is designed so that your choices have a visible impact, promoting the development of genuine strategic and managerial skills.
Month 3: Integration and Advanced Experiences
- Capstone and comprehensive management: Participate in complex simulations where you will integrate knowledge of strategy, talent, finance, and sustainability (for example, facing dilemmas such as the "tragedy of the commons").(Lake Como).
- Final project and defense of results: Prepare a presentation defending your decisions and learnings, with metrics and reports generated by the platform itself.
- Mentoring and peer feedback: Share your results and reflect with other users or facilitators. Eureka supports collaborative processes and the co-creation of new simulations if your context requires it.
Tips for maximum learning
- Spend at least 6-10 hours per week on your simulations and reflecting on the results.
- Record every decision and its effects. Keep a learning journal.
- Don't be discouraged by virtual failures: they are opportunities for accelerated improvement.
- When you're done, compare your results with others and set new challenges.
Business simulations will transform your business vision and strengthen your ability to make smart decisions in real time.
Choosing Eureka Simulations this summer means opting for a truly immersive and relevant learning experience. Thanks to its use in prestigious institutions such as IESE and IPADE, its simulations are designed not only to challenge your management skills, but also to ensure that the knowledge acquired is effectively transferred to the real professional environment.
These tools range from simulations on finance integrated with artificial intelligence to sustainability issues and strategic dilemmas specific to complex and globalized markets, as well as allowing for customized developments according to the needs of each user or institution.
The platform also stands out for its intuitive design and personalized support: the Eureka team assists both teachers and participants to maximize the value of each session, adapting to the latest digital trends.
Through detailed reports, guided reflections, and immediate feedback, each simulation becomes a real opportunity to strengthen strategic and business leadership skills. This summer, Eureka Simulations can be the place where theory becomes direct experience and your management skills reach a new level to face the challenges of the modern business world.
