Marketing

Varejo Brasil

A 90-minute, 4-round advanced Express simulation on the retail P&L in Brazil in the Pix era: payment-mix economics (Pix, debit, credit, interest-free card instalments and their anticipation), store credit (crediario) issued through the group's own consumer-credit company, inadimplencia and collections, and growth

4 rondas Ejecutivo English, Español

Vista previa

Sobre la simulación

A 90-minute, 4-round advanced Express simulation on the retail P&L in Brazil in the Pix era: payment-mix economics (Pix, debit, credit, interest-free card instalments and their anticipation), store credit (crediario) issued through the group's own consumer-credit company, inadimplencia and collections, and growth through marketplaces or the chain's own omnichannel, for business, marketing, accounting and economics programmes and for commercial, credit and store-operations teams of retail chains.

Lojas Aroeira (a fictional chain of 58 furniture, appliance and electronics stores in the Brazilian Northeast, headquartered in Fortaleza): as its new retail and credit director you run four quarters, Q4 2026 to Q3 2027.

Round by round you choose the checkout policy and the carne's approval rule, the channel strategy and the collection policy, the acquiring structure and the carne's rate, and the sales staff's incentives and the funding of the carne portfolio.

Each quarter is scored on the margin, the cost of payment methods, the carne's late rate, sales against the plan and a customer-confidence index; collecting through debtors' workplaces and relatives, or including insurance in every carne, caps the score. Portuguese (Brazil) with Spanish and English.

Para quién es

Una simulación avanzada para participantes acostumbrados a trabajar con los principales marcos y dilemas de la materia, pensada para formación de directivos y profesionales con experiencia.

Cómo funciona una sesión

  1. El docente crea una sesión desde el panel de Eureka e invita a los participantes.
  2. Los participantes juegan 4 rondas. En cada una envían sus decisiones y la simulación calcula los resultados.
  3. La simulación se puede jugar en: English, Español.
  4. El docente sigue el progreso y los resultados de cada participante desde el panel, y usa los resultados de la clase para el debriefing.

Decisiones que toman los participantes

Las decisiones que toman los participantes durante la simulación:

  • A política de checkout
  • A aprovação do carnê
  • O crescimento além das lojas
  • Os carnês atrasados
  • Adquirência e antecipação
  • A taxa do carnê
  • O incentivo dos vendedores
  • O funding da carteira do carnê

Qué siguen los participantes

Lo que los participantes siguen en pantalla a medida que avanzan las rondas:

  • Rodada 1 — Segunda-feira, 5 de outubro de 2026: o checkout e o crediário
  • Rodada 2 — Segunda-feira, 4 de janeiro de 2027: os canais e a cobrança
  • Rodada 3 — Segunda-feira, 5 de abril de 2027: a adquirência e a taxa do carnê
  • Rodada 4 — Segunda-feira, 5 de julho de 2027: o incentivo da loja e o funding do carnê

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