GigOps: Platform Labor Strategy
Simulation where learners lead operations at RapidoX, a last-mile delivery platform with 18,000 couriers facing 67% annual churn, competitor…
Sobre la simulación
A 90-minute, 4-round intermediate Express simulation for Spanish vocational training (Formacion Profesional, grado superior), module 0931 Marketing digital of the Tecnico Superior en Marketing y Publicidad and the Tecnico Superior en Gestion de Ventas y Espacios Comerciales.
You are Nerea Bailo, the digital marketing technician of Tueste Ebrovia S.L., a fictional Zaragoza specialty-coffee roaster that sells online, and you run its paid digital campaigns from September to December 2027 with a media budget of 24,000 euros.
Round by round you decide two things: in September the split of the budget between search, social, display and content and the bid strategy; in October the audience and the use of the e-mail list; in November, before Black Friday, the ad message and the landing page; and at the end of November the rule for moving the December money and the Christmas push.
Every channel has a cost per click, a conversion rate and a click-through rate; the model works with expected values, and at each decision point the four months are projected again with the decisions taken so far.
Each round is scored on the cost per new customer (CAC), the number of new customers and their twelve-month value, with clicks, CTR, CPC, conversion and ROAS shown but not scored; mailing a bought database, or firing advertising pixels before consent, caps the score. Spanish with English.
Para quién es
Una simulación de nivel intermedio para participantes que ya conocen los conceptos básicos de la materia, pensada para programas de máster y MBA.
Cómo funciona una sesión
- El docente crea una sesión desde el panel de Eureka e invita a los participantes.
- Los participantes juegan 4 rondas. En cada una envían sus decisiones y la simulación calcula los resultados. La primera ronda arranca con: Lunes 6 de septiembre de 2027: el reparto y la puja.
- La simulación se puede jugar en: English, Español.
- El docente sigue el progreso y los resultados de cada participante desde el panel, y usa los resultados de la clase para el debriefing.