Eureka vs CEOsim
A Chilean simulator built around AI, with real cases, Latin American markets on real data and a virtual-reality warehouse, versus a deeper catalogue for MBA and Exec-Ed, in 16 languages, inside your LMS and co-developed with you.
For business-school faculty and programme directors, especially in Latin America, choosing between an AI platform you can switch on in minutes and pay for per student, and one with more programme depth, more languages and institutional integration.
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| Dimension | Eureka Simulations | CEOsim |
|---|---|---|
| Catalogue size | 36 core simulations (18 co-developed with IESE) + an Express catalogue of short formats | 30+ simulations and cases in four environments: Core (team competition), Arena (each student runs their own company in marketing, finance or logistics), CaseLab (9 real cases: Airbnb, Amazon, Marriott, Zara…) and VR (a 360° warehouse, 7 activities) |
| Languages | Platform in 16 languages; Express in 9 (EN, ES, CA, DE, EU, FR, IT, PT, ZH) | 3 — Spanish, English and Portuguese, which can be mixed in the same course |
| MBA / Exec-Ed depth | High — ExSim plus 18 simulations co-developed with IESE faculty | Medium — built for business faculties and undergraduate programmes; used at Tec de Monterrey, Anáhuac Mayab, Universidad Católica de Temuco, Sergio Arboleda and PRIME Business School |
| Corporate L&D fit | Medium-high — 90-minute Express format to scale to thousands of managers | Low — built for business schools and faculties; also runs business competitions |
| Deployment / hosting | Cloud SaaS, 100% browser (Archimedes platform), EU-hosted (GDPR) | Cloud, browser; synchronous in class or asynchronous; the VR module also on Meta Quest. Sociedad Nueva Gestión Software Limitada, Temuco, Chile |
| Pricing tier | $$ — institutional licence, quoted by programme and number of participants | Per-student licence, by semester or year, that the teacher activates directly for Arena and CaseLab (minimum 15 licences; 60 for Core; 150 for the full lab); free teacher account with two simulations for up to 5 students; the institutional lab is quoted |
| Customization | High — co-development with the professor; custom-built simulations | Low-medium — fixed catalogue; the teacher picks the scenario and the market, from six countries with real macroeconomic data from 2014 to 2025 |
| Integrations (LTI, SSO) | LTI + SSO (SAML 2.0); integrates with Moodle, Canvas, Blackboard | No LTI, SSO or LMS integration published |
| Reporting / analytics | Live instructor dashboard; decision data taggable by competency (AoL-ready) | Teacher dashboard of progress and decisions; an AI tutor with recommendations every round; an AI-generated CEO profile for each student, ready to grade; a live ranking in Core |
| Target geography | Spain + LATAM (IESE family: IPADE, IAE, INALDE, PAD…); 20+ institutions, 40,000+ students trained | 4,000+ active students (company figures), in Chile, Mexico, Colombia, Peru and the rest of Latin America |
When CEOsim is the better choice
CEOsim is a young platform that has put AI at the centre of the student experience rather than bolting it on. If that is what you want, it is a serious offer. Choose them when:
- You want AI to play and to assess: in Arena each student competes against AI-run companies, an AI tutor comments on every round, and at the end every student has an AI-generated CEO profile, ready to grade.
- You want real Latin American markets, real cases and virtual reality in one place: Core uses 2014–2025 macroeconomic data from the United States, Mexico, Brazil, Colombia, Peru and Chile; CaseLab puts students inside historic decisions at Airbnb, Amazon or Zara; and its VR module walks a warehouse in 360°.
- You are a teacher who wants to start now, without going through procurement: open a free account with two simulations, launch a course in under 10 minutes, pay per student from 15 licences and reuse them with the next group.
When Eureka is the better choice
Eureka wins when the simulation has to carry a whole programme, in the language of the classroom and inside the institution's systems.
- You need MBA and Exec-Ed depth: 36 core simulations plus Express, spanning strategy, marketing, finance, operations, leadership and sustainability, used across the IESE family (IPADE, IAE, INALDE, PAD). Arena's simulations are single-discipline and single-player.
- You teach in Catalan, French, Italian or Basque — or in several languages at once. CEOsim covers Spanish, English and Portuguese; Eureka's platform is in 16 languages and Express in 9.
- The simulation has to live in your LMS and fit your programme: LTI and SAML SSO into Moodle, Canvas or Blackboard (CEOsim publishes no LMS integration), and simulations co-developed or adapted to your sector and your cases, not a fixed catalogue.
Sometimes you use both
They coexist well. A faculty can use CEOsim in the early undergraduate courses, where one student against the AI and quick cases work very well, and Eureka in the MBA, in Exec-Ed and in the programmes that need an LMS, SSO, more languages or a simulation of their own.
Frequently asked questions
What is CEOsim?
CEOsim is a Chilean AI-powered business simulation platform for business schools and faculties, from Sociedad Nueva Gestión Software Limitada (Temuco, Chile). It brings together four environments: Core, where teams compete in markets built on real macroeconomic data from six countries; Arena, where each student runs their own company against AI competitors; CaseLab, with real cases such as Airbnb, Amazon and Zara; and VR, a 360° virtual-reality warehouse. It reports more than 4,000 active students, mostly in Latin America.
In which languages is CEOsim available?
Spanish, English and Portuguese, and all three can be used in the same course. Eureka's platform is in 16 languages and the Express catalogue in 9, so it also covers Catalan, French, Italian and Basque.
AI you switch on today, or a whole programme in your LMS?
Tell us which programme you want to cover. If you want every student competing against AI from tomorrow, with Latin American cases and markets, CEOsim is a good answer; if you need MBA depth, more languages, LMS integration or a tailored simulation, let us show you ours.
ContactLast reviewed: 2026-09