Meet Eureka Simulations at EFMD 2026, in Sevilla.
Executive-education business simulations that turn theory into hands-on decision-making — co-developed with IESE Business School faculty and trusted by IPADE, IAE and 20+ other business schools. Come see why 10,000+ students a year learn by doing.
Three reasons to stop by
Find us at Booth 12 for a quick demo — and walk away with something you can use with your own cohort.
5-minute live demo
See a full simulation run end-to-end — from student decisions to instructor dashboard — in the time it takes to grab a coffee.
Win an Express simulation
Enter our raffle to win the development of one custom Express simulation — built for your course and yours to keep.
Enter the raffle30-day sandbox access
Every visitor gets 30 days to try the IESE Beer Game with their own students — free, no commitment.
Co-developed with IESE · trusted by 20+ business schools worldwide
Simulations across the whole MBA
One platform, every department — from a single intro course to a full programme. A few of the areas we cover:
Strategy & General Mgmt
Run a company end-to-end, compete across markets, and lead under stakeholder pressure.
Finance & Accounting
Valuation, capital structure, PE/VC and financial statements through live decisions.
Marketing & Sales
Pricing, brand, the full marketing mix and consultative B2B selling.
Operations & Supply Chain
The Beer Game, lean, bullwhip and resilience — operations you can feel.
People & Leadership
Leadership, teams, change management and high-stakes negotiation.
Sustainability & ESG
ESG boardrooms, climate risk and governance for responsible management.
Entrepreneurship
From idea to product-market fit, term sheets and scaling a venture.
AI in Management
AI-powered simulations and conversational assessments — see the AI section below.
AI that makes assessment feel human
Our AI Conversational Assessments let candidates interact with LLM-powered characters in realistic business scenarios — admissions interviews, difficult feedback conversations, negotiations — and turn the exchange into structured, behavioural evidence.
- AI-powered NPCs that adapt to each participant in real time
- Behavioural scoring beyond multiple-choice formats
- Now seeking a handful of pilot partners across Europe
"Instead of asking what a candidate would do, we let them do it — and the AI captures how they actually handle the moment."
Evidence your assurance of learning will love
Simulations capture how students actually decide under pressure — authentic, behavioural, measurable evidence that maps directly to learning outcomes and strengthens reporting for the major accreditations.
Let's talk at EFMD
Book a slot, or just drop by Booth 12 — we'd love to show you a simulation and hear what your programme needs.
Joaquim Virgili · Founder & CEO, Kudzu Partners
Quick answers
Oui. Chaque visiteur du stand bénéficie de 30 jours d'accès sandbox pour utiliser le IESE Beer Game avec ses étudiants, gratuitement et sans engagement. Passez au Stand 12 ou écrivez-nous et nous le préparons.
Oui. Au-delà de notre catalogue de plus de 1 000 simulations, nous co-développons des simulations et des cadres d'évaluation sur mesure, alignés sur vos cours, vos objectifs d'apprentissage et vos besoins d'accréditation.
Le Beer Game et EXSIM sont les points d'entrée les plus populaires : ils fonctionnent dans le navigateur en quelques minutes et conviennent aux cours d'introduction comme aux MBA. Au stand, nous recommandons la meilleure option pour votre programme.
Les simulations génèrent des preuves comportementales et mesurables de la façon dont les étudiants décident sous pression : exactement le type d'évaluation authentique qui renforce les rapports d'assurance of learning des principales accréditations.
See you at Booth 12.
EFMD Annual Conference 2026 · Sevilla · 7–9 June. Bring a colleague — the demo only takes five minutes.
Book a live demo