Meet Eureka Simulations at EFMD 2026, in Sevilla.
Executive-education business simulations that turn theory into hands-on decision-making — co-developed with IESE Business School faculty and trusted by IPADE, IAE and 20+ other business schools. Come see why 10,000+ students a year learn by doing.
Three reasons to stop by
Find us at Booth 12 for a quick demo — and walk away with something you can use with your own cohort.
5-minute live demo
See a full simulation run end-to-end — from student decisions to instructor dashboard — in the time it takes to grab a coffee.
Win an Express simulation
Enter our raffle to win the development of one custom Express simulation — built for your course and yours to keep.
Enter the raffle30-day sandbox access
Every visitor gets 30 days to try the IESE Beer Game with their own students — free, no commitment.
Co-developed with IESE · trusted by 20+ business schools worldwide
Simulations across the whole MBA
One platform, every department — from a single intro course to a full programme. A few of the areas we cover:
Strategy & General Mgmt
Run a company end-to-end, compete across markets, and lead under stakeholder pressure.
Finance & Accounting
Valuation, capital structure, PE/VC and financial statements through live decisions.
Marketing & Sales
Pricing, brand, the full marketing mix and consultative B2B selling.
Operations & Supply Chain
The Beer Game, lean, bullwhip and resilience — operations you can feel.
People & Leadership
Leadership, teams, change management and high-stakes negotiation.
Sustainability & ESG
ESG boardrooms, climate risk and governance for responsible management.
Entrepreneurship
From idea to product-market fit, term sheets and scaling a venture.
AI in Management
AI-powered simulations and conversational assessments — see the AI section below.
AI that makes assessment feel human
Our AI Conversational Assessments let candidates interact with LLM-powered characters in realistic business scenarios — admissions interviews, difficult feedback conversations, negotiations — and turn the exchange into structured, behavioural evidence.
- AI-powered NPCs that adapt to each participant in real time
- Behavioural scoring beyond multiple-choice formats
- Now seeking a handful of pilot partners across Europe
"Instead of asking what a candidate would do, we let them do it — and the AI captures how they actually handle the moment."
Evidence your assurance of learning will love
Simulations capture how students actually decide under pressure — authentic, behavioural, measurable evidence that maps directly to learning outcomes and strengthens reporting for the major accreditations.
Let's talk at EFMD
Book a slot, or just drop by Booth 12 — we'd love to show you a simulation and hear what your programme needs.
Joaquim Virgili · Founder & CEO, Kudzu Partners
Quick answers
Sí. Cada visitante del stand obtiene 30 días de acceso sandbox para usar el IESE Beer Game con sus estudiantes, gratis y sin compromiso. Pásate por el Stand 12 o escríbenos y lo dejamos listo.
Sí. Además de nuestro catálogo de más de 1.000 simulaciones, co-desarrollamos simulaciones y marcos de evaluación a medida, alineados con tus asignaturas, resultados de aprendizaje y necesidades de acreditación.
El Beer Game y EXSIM son los puntos de entrada más populares: funcionan en el navegador en minutos y sirven tanto en cursos introductorios como en MBA. En el stand te recomendamos la mejor opción para tu programa.
Las simulaciones generan evidencia conductual y medible de cómo deciden los estudiantes bajo presión: justo el tipo de evaluación auténtica que refuerza los informes de assurance of learning en las principales acreditaciones.
See you at Booth 12.
EFMD Annual Conference 2026 · Sevilla · 7–9 June. Bring a colleague — the demo only takes five minutes.
Book a live demo