Meet Eureka Simulations at EFMD 2026, in Sevilla.
Executive-education business simulations that turn theory into hands-on decision-making — co-developed with IESE Business School faculty and trusted by IPADE, IAE and 20+ other business schools. Come see why 10,000+ students a year learn by doing.
Three reasons to stop by
Find us at Booth 12 for a quick demo — and walk away with something you can use with your own cohort.
5-minute live demo
See a full simulation run end-to-end — from student decisions to instructor dashboard — in the time it takes to grab a coffee.
Win an Express simulation
Enter our raffle to win the development of one custom Express simulation — built for your course and yours to keep.
Enter the raffle30-day sandbox access
Every visitor gets 30 days to try the IESE Beer Game with their own students — free, no commitment.
Co-developed with IESE · trusted by 20+ business schools worldwide
Simulations across the whole MBA
One platform, every department — from a single intro course to a full programme. A few of the areas we cover:
Strategy & General Mgmt
Run a company end-to-end, compete across markets, and lead under stakeholder pressure.
Finance & Accounting
Valuation, capital structure, PE/VC and financial statements through live decisions.
Marketing & Sales
Pricing, brand, the full marketing mix and consultative B2B selling.
Operations & Supply Chain
The Beer Game, lean, bullwhip and resilience — operations you can feel.
People & Leadership
Leadership, teams, change management and high-stakes negotiation.
Sustainability & ESG
ESG boardrooms, climate risk and governance for responsible management.
Entrepreneurship
From idea to product-market fit, term sheets and scaling a venture.
AI in Management
AI-powered simulations and conversational assessments — see the AI section below.
AI that makes assessment feel human
Our AI Conversational Assessments let candidates interact with LLM-powered characters in realistic business scenarios — admissions interviews, difficult feedback conversations, negotiations — and turn the exchange into structured, behavioural evidence.
- AI-powered NPCs that adapt to each participant in real time
- Behavioural scoring beyond multiple-choice formats
- Now seeking a handful of pilot partners across Europe
"Instead of asking what a candidate would do, we let them do it — and the AI captures how they actually handle the moment."
Evidence your assurance of learning will love
Simulations capture how students actually decide under pressure — authentic, behavioural, measurable evidence that maps directly to learning outcomes and strengthens reporting for the major accreditations.
Let's talk at EFMD
Book a slot, or just drop by Booth 12 — we'd love to show you a simulation and hear what your programme needs.
Joaquim Virgili · Founder & CEO, Kudzu Partners
Quick answers
Yes. Every booth visitor gets 30-day sandbox access to run the IESE Beer Game with their own students, free and with no commitment. Stop by Booth 12 or email us and we will set it up.
Yes. Beyond our catalog of 1,000+ simulations, we co-develop custom simulations and assessment frameworks aligned with your courses, learning outcomes and accreditation needs.
The Beer Game and EXSIM are the most popular entry points — they run in-browser in minutes and work across intro courses and MBA cohorts. We will recommend the best fit for your program at the booth.
Simulations generate behavioural, measurable evidence of how students decide under pressure — exactly the kind of authentic assessment data that strengthens assurance-of-learning reporting across the major accreditations.
See you at Booth 12.
EFMD Annual Conference 2026 · Sevilla · 7–9 June. Bring a colleague — the demo only takes five minutes.
Book a live demo