Eureka Case 25 min Undergrad

The Sponsor Disconnect

You are Deniz Aydin, Director of the Executive Development Unit at Bosphorus Management School. A flagship account and your unit's credibility hinge on this call.

A large conglomerate's CEO commissioned a custom development programme for 120 rising leaders and specified the content himself: strategy frameworks and financial acumen. Your unit's discovery interviews and a diagnostic survey reveal a different gap. The rising leaders struggle most with leading through ambiguity, cross-divisional collaboration, and difficult conversations. The sponsor is confident, powerful, and paying, and expects the programme he asked for. The unit's reputation rests on development that actually changes behavior.

You decide how to respond when a corporate sponsor's brief conflicts with what the target leaders actually need.

The decision

How should the Executive Development Unit reconcile the sponsor's brief with the diagnostic evidence?

  • A - Build exactly what he ordered
  • B - Evidence-led reframing
  • C - Quietly substitute the content

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