You are Ana Ferreira, executive education director. Nordlys Energi has approved 1.2 million euros for a leadership programme covering its 400 middle managers, and the chief people officer has asked for something specific: an inspiring three-day residential, for everyone.
The engagement is signed and the format is in the email. What is not clear is whether that format has anything to do with the problem the company says it has.
You decide whether to design the programme the client asked for or the one that would solve the problem they called you about.
The decision
How should Ana respond to the Nordlys brief?
A — Deliver what was asked, and deliver it superbly
B — Stop and propose a formal diagnostic before designing
C — Keep the gathering, redirect the budget, and measure from before day one
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