You are Julien Marchand, Associate Director of Custom Learning at Sommet Executive Education. Winning this account could double your custom pipeline, but a misread ends the relationship.
A multinational industrial group has invited Sommet to design a leadership journey for two hundred high-potential managers as it reorganizes around new business units. The CLO speaks of culture change and agility; line executives quietly want hard tools for cost and margin. The RFP budget is generous but the success criteria are vague, and two larger providers are also pitching polished off-the-shelf catalogs. Sommet's edge is bespoke design, but bespoke is slow and its senior designers are stretched.
You decide how to design a custom executive-education journey for a demanding corporate client with an ambiguous mandate.