Eureka Case 25 min Undergrad

Teaching the Machine Age

You are Carlos Mendez, Executive Director of Executive Education and Lifelong Learning at Palmetto Bay Business School. This programme sets your school's position in the AI-leadership market.

A regional health system's CEO wants a custom programme to help 150 senior leaders lead an enterprise AI and digital transformation. The challenge is not the technology curriculum but the human one: leaders range from an eager analytics-fluent minority to a large group anxious about AI displacing their teams and their own judgment. Palmetto Bay's strength is leadership and change design, but a generic AI overview will bore the fluent and terrify the skeptical, and the CEO wants adoption, not just awareness.

You decide how to design a leadership programme for AI adoption when learners' readiness varies wildly.

The decision

How should Palmetto Bay design the AI-adoption leadership programme for a divided cohort?

  • A - One generic AI overview
  • B - Differentiated adoption design
  • C - Technical deep dive

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