You are Diego Caballero-Mier, 41, newly arrived COO of PagoÁgil, a Mexico City B2B-payments scale-up. The strategy is on the slide deck. Your job is to make the next 90 days look like the strategy.
The situation
PagoÁgil is a $94M ARR B2B-payments platform for Mexican mid-market firms (accounts-payable automation, supplier disbursement, FX hedging). 380 employees across CDMX + Guadalajara + a 22-person Bogotá outpost. CEO Lucía Restrepo-Saavedra closed the $48M Series C six months ago. The board approved a three-year strategy with three corporate goals: (1) reach $180M ARR by Y3 (88% growth), (2) hit 18%+ EBITDA by Y3 (up from −4% today), (3) expand from MX to a tri-country footprint (MX + CO + CL) with 25% of ARR international by Y3.
You arrived eleven days ago. Five function heads — VP Sales Ana Caballero-Pino, VP Eng Rodrigo Salazar-Magaña, VP Product Mariana Espino-Bedoya, VP CS Tomás Lascano-Aguilar, VP Finance Beatriz Otaola-Garmendia — each have their own version of "what we should focus on next quarter." Lucía's note in your onboarding doc: "In your first 90 days, give me a single page that says what we're doing and what we're explicitly not doing. The five VPs all read the strategy and drew different boxes."